Where to go when researching a prospective company

By doing a company research, you’ll have a better understanding of the organization, which you can use during your job interview. Open Access BPO, a call center in the Philippines, explains where to go when researching about the company you are applying to.

It’s a no-brainer why career experts always suggest job seekers to research about the company they are planning to apply to. Company research prepares you for the big interview and prevents you from being caught off guard when confronted with questions regarding the company. Being well-versed in your prospective company’s background can also help you decide if the position you’re applying for is indeed the right work for you.

Much has been said about why company research is important. But how can you exactly learn about a company you are planning to join? There are several ways to research.

Here are five of the most common places that will give you information about your prospective company:



1.     Company website

The company’s website is a great place where you can get to know more about the activities of your prospective company. It lets you know what services and products the company offers, what kind of management runs it, and who its clients are.

When visiting the company website, the section that you should prioritize is the “About Us” or company profile section. Pay close attention to the company’s mission and vision, as these statements explain the values upheld by the company. Your task is to integrate these values in your answers during the interview to prove that you a good fit to the company.



2.     LinkedIn

Most companies have pages on LinkedIn. Once you find your prospective company’s LinkedIn page, be sure to follow it because some updates may only be visible to users who follow the company’s page.

Just like the company website, LinkedIn can also give you an overview of your prospect’s network and affiliations. Read the company summary and the page’s most recent updates. LinkedIn’s Showcase Page feature is used by companies to highlight specific products, initiatives, or business areas. You must check out this page when available to find out what things are currently of importance to your prospect.



3.     Glassdoor

Glassdoor is the best place to go if you want to learn what the current and past employees think of your prospective company. The site gives you first-hand reviews from those who have experienced being part of your future company.

You can also learn or at least have an idea about the salaries, benefits, and other employee concerns by going to a company’s Glassdoor profile. You must, however, make use of this information with caution. Do not rely on other people’s Glassdor reviews when making a career decision. User-generated info of sites like this is still prone to fake or emotion-driven reviews after all.



4.     Google Search

Make a quick Google search and visit the first few resulting links. You may find useful information by reading news articles about your prospective company. These materials can contribute to how credible you perceive the company to be. By visiting online job search forums, you can gain valuable tips from other job seekers who may have tried applying to the company you are about to have an interview in.



5.     Other social media sites

The company website usually publishes the links to the official social media profiles of the organization. Click these links and learn more about the company by studying how it interacts with its online audience. Observe how it uses the Internet to extend its services, such as customer service or sales. By visiting the social media properties of your prospect, you can gain insights about how well it is received by its target market.


Company research is a must when preparing for a job interview. By prioritizing these sites, you can efficiently use your time in researching the company you are planning to join. After learning about the company, you must now put your new knowledge to use by formulating sample responses that will show your employer that you have done your job before your interview.